Areas of Study

Marketing

How many influential and inspirational brands got to where they are with the help of their advertising? Apple. Geico. Coca-Cola. Lincoln. These corporate giants have created an identity and culture through the narratives they’ve weaved into their marketing. If you’re interested in playing a part in writing these stories, then a Marketing major may be right for you.

UTSA’s Marketing Program

At UTSA, the B.B.A. in Marketing will teach you how to uncover the processes that create successful brands, products and services. You’ll explore how companies communicate the power of their brands through traditional and digital advertising and through social media in our multicultural and global world. As marketing is fundamental in creating value and connecting, satisfying and retaining clients, it’s become essential in nearly every industry. A degree in marketing will prepare you for careers in advertising, promotions, sales, market research, SEO outreach and more.

What You’ll Learn

As a marketing major, you’ll have the option of learning a business competency as you work towards completing your degree. These competencies are available through elective courses and aim to develop a greater set of marketable skills for business majors. The competencies available for marketing majors are analytics, entrepreneurship, international business, leading change, modeling and risk management.

Marketing majors can also choose a concentration in Sport, Event and Tourism to prepare for careers in amateur athletics, facilities management, health and fitness, professional sports and sports media. Concentrations are declared after you’ve been admitted and have met with your academic advisor.

Career Resources

UTSA’s University Career Center offers several resources to help students identify and develop the global skills necessary to successfully pursue and achieve lifelong career goals.

What can I do with a Marketing major?

Marketable Skills

Please note that there are additional admission requirements that need to be met in order to be admitted into this major. View all of UTSA’s specific admission requirements here.


Student Spotlight

Aashiq Jivani

Finance & Marketing Major

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