Communication student finds passion in digital media and helping others
When Alexandra Bevan, a junior at UTSA, joined the College of Liberal and Fine Arts’ communications program she thought public relations was the route she wanted to go. However, her heart was drawn to the more creative side of the communications world, so she picked digital communications as a concentration and discovered a love of social media, where she felt she could help others.
“For the longest time I thought that I wanted to have my own creative channels, so I tried doing a YouTube channel for a while,” Bevan said. “I even started a blog and I liked the whole creative part, but I did not enjoy talking about myself. It just felt really weird and like there was no purpose, but I still enjoyed doing the creative parts. So I just decided that if I liked doing that, I can do it for other people and that’s how I started doing social media managing. I’m able to help people reach a bigger audience with their own brand, rather than trying to do my own thing.”
You now intern as the social media manager at Taylor’d For You, a brand that focuses on fashion and helps nonprofits with their charitable goals. What can you tell me about the organization and how you became part of it?
Taylor’d For You was founded by Taylor Mobley, a producer for Daytime with Kimberly and Esteban, where she started a segment on the show called Taylor’d For Me. The segment has a fashion element to it, but it’s based on helping people. Each year the organization’s fashion show raises money for different causes. This year’s fashion show is airing July 25 and it’s benefiting Each One Teach One, an adult literacy center.
At first, she started off as a mentor because I was interested in fashion journalism, but then once I changed my concentration I saw a need for a social media manager for Taylor’d For You’s Instagram because they didn’t really post or have any followers. I decided to write up a proposal, emailed it to her and she brought me on as the social media manager.
I just am doing my best to help them reach and have a bigger audience and promote their fashion show since it is for a good cause because it’s all philanthropy based.
As the social media manager, what sort of responsibilities have you had? Take me through your assignments or day-to-day work.
I write all the captions, but now that we’ve been planning for the fashion show, I’ve been working with Taylor and the team to come up with ideas on what to post for it. I’ve been finding pictures to post on Instagram. I make graphics to post onto Instagram on Canva. Also, we had shoots for the fashion show, which I went to and took behind-the-scenes pictures.
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