Areas of Study

Communication

Are you interested in crafting effective communications—be it verbal, nonverbal or written? Because practically everything we do sends a message, communication can happen across a variety of channels including graphic design, public speaking, social media and writing. If one (or several!) of these interest you, then you may consider majoring in Communication.

UTSA’s Communication Program

The B.A. in Communication is a flexible degree that opens the door to a multitude of careers because of its importance in every industry. In this broad program, you’ll learn to translate your existing writing, editing, research and presentation skills into marketable assets. Developing these skills will open the door to a variety of industries like telecommunications, advertising, public relations, marketing and corporate communication.

What You’ll Learn

At UTSA, you have the option of adding specialized coursework from two different concentrations: Digital Communication and Public Relations. Digital communication lets you explore creating, producing and distributing information in a variety of formats. You will study the principles of writing for various audiences using layout and graphic design, multimedia production, as well as theories for strategic content creation. Public relations examines how corporations, governments and civic groups create campaigns to manage relations with their audiences. You will become an information specialist, learning to inform constituents and persuade them to take action. Concentrations are declared after you’ve been admitted and have met with your academic advisor.

Career Resources

UTSA’s University Career Center offers several resources to help students identify and develop the global skills necessary to successfully pursue and achieve lifelong career goals.

What can I do with a Communication major?

Marketable Skills


Student Spotlight

Darryl Sherrod

Communication Major

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Jacorey Patterson ’18

Communication Major

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Sarah Gorton ’18

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Emma Rudkin

Communication Major

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