Are you interested in crafting effective communications—be it verbal, nonverbal or written? Because practically everything we do sends a message, communication can happen across a variety of channels including graphic design, public speaking, social media and writing. If one (or several!) of these interest you, then you may consider majoring in Communication.
UTSA’s Communication Program
UTSA’s Communication degree is a flexible and opens the door to a multitude of careers because of its importance in every industry. In this broad program, you’ll learn to translate your existing writing, editing, research and presentation skills into marketable assets. Developing these skills will open the door to a variety of industries like telecommunications, advertising, public relations, marketing and corporate communication.
What You’ll Learn
At UTSA, you have the option of adding specialized coursework from three different concentrations: Digital Communication, Health Communication and Public Relations. Digital communication lets you explore creating, producing and distributing information in a variety of formats. You will study the principles of writing for various audiences using layout and graphic design, multimedia production, as well as theories for strategic content creation. By concentrating in Health Communication, you’ll learn to develop communication that caters to a broad range of health-related topics that could help patients, physicians and pharmaceutical companies. Public relations examines how corporations, governments and civic groups create campaigns to manage relations with their audiences. You will become an information specialist, learning to inform constituents and persuade them to take action. Concentrations are declared after you’ve been admitted and have met with your academic advisor.
Careers in Communication
Top job titles for Communication graduates include:
• Marketing Specialist/Manager
• Public Relations
• Communication Specialist
• Sales Representative
• Social Media Strategist
• Technical Writer
Communication and its related career pathways are currently in average demand in San Antonio in the 2018-19 financial year. US States/Regions with high demand for related jobs include Chicago, IL, Boston, MA and Washington D.C. More than 144,000 Communication-related job opportunities existed nationwide in 2018-19.
UTSA’s University Career Center offers several resources to help students identify and develop the global skills necessary to successfully pursue and achieve lifelong career goals.
Industries for Communication Graduates
Communication is a widely applicable major as businesses and organizations across several industries require staff and services related to this major. The industries that posted the largest number of Communication-related positions over 2018-19 included:
• Higher Education
• Advertising/Public Relations
• Management and Technical Consulting
• General Hospitals
• Insurance Carriers
Salaries for Communication Graduates
The salary range for open communication-related positions in the US between November 2018 and October 2019 were:
Source: Burning Glass
Skills and Interests for Communication Majors
While many skills and interests translate to potential careers as a Communication graduate, some are more commonly sought after than others. Communication may be a good fit for you if:
• You enjoy working with others
• You like being creative and artistic
• You enjoy sharing stories
• You are detail oriented
• You enjoy learning