Why Pursue a Bachelor's in Marketing
UTSA’s Marketing degree will teach you how to uncover the processes that create successful brands, products and services. You’ll explore how companies communicate the power of their brands through traditional and digital advertising, as well as via social media in our multicultural and global world. Since marketing is fundamental in creating value and connecting, satisfying and retaining clients, it’s become essential in nearly every industry. A degree in marketing will prepare you for careers in advertising, promotions, sales, market research, SEO outreach and more.
Customize Your Marketing Degree
You’ll have the option of learning a particular business competency as you work toward completing your degree. These competencies are available through elective courses and aim to develop a greater set of marketable skills for business majors. The competencies available for marketing majors are analytics, entrepreneurship, international business, leading change, modeling and risk management.
You can also choose a track in Sport, Event and Tourism to prepare for careers in amateur athletics, facilities management, health and fitness, professional sports, sports media and more. Tracks are declared after you’ve been admitted and have met with your academic advisor.
Admission Requirements
When you apply to UTSA, you select the major you'd like to study. The choice of major will not impact if you get admitted to the University (all students must meet UTSA's general admission requirements); however, some majors will require additional admission requirements to be able to declare the major your freshman year.
Spring and Summer Applicants
| Marketing: There are no additional admission requirements to declare this major. You must meet UTSA’s general admission requirements |
Fall Applicants
| Marketing: To major in Marketing, you must meet UTSA’s general admission requirements and have completed MAT 1053 Mathematics for Business (TCCN: MATH 1324) or higher with grade of C- or better. Students who do not meet these requirements, but meet UTSA’s general admission requirements, will be admitted into Business Studies, where students will be able to work towards meeting the pre-requisites needed to declare their business major. |
Scholarships
Pro Tip: Even if you don't think you will qualify for financial aid, you should still submit the FAFSA! Information from the FAFSA could impact certain scholarships that are even merit-based.
UTSA Scholarship Hub
Through one general scholarship application, you can automatically be considered for dozens of scholarships at UTSA, including scholarships that are available for this major. In order to access all available scholarship applications on the UTSA Scholarship Hub, you must be an admitted student. If you are a student applying for admission, but have not yet been admitted, you may sign in and complete the Scholarship Hub’s General Application as long as you have authenticated your myUTSA ID and Passphrase. Once you are admitted to UTSA, please sign back in to the Scholarship Hub to see if there are any additional scholarship opportunities available for you to pursue.
UTSA Scholarship Hub ACOB Scholarships
Distinguished Scholarship
UTSA offers an automatic merit-based scholarship to incoming new freshman and transfer students who display exceptional scholastic achievement in high school by the priority deadline. Non-resident and international students awarded a Distinguished Scholarship for a minimum of $1,000 for the academic year will be granted a waiver for non-resident tuition if scholarship eligibility is maintained. This means out-of-state and international students could pay in-state tuition! For fall admitted freshmen, this scholarship is valued up to $20,000 for up to four years. For fall or spring admitted transfer students, this scholarship is valued up to $6,000 for up to two years. Renewal eligibility must be maintained and funding must be available.
Distinguished ScholarshipsUTSA Bold Promise
Although not a scholarship, UTSA is committed to cover tuition and mandatory fees 100% for eligible students who come from low and middle-income Texas families.
UTSA Bold PromiseCareers, Salary & Skills
UTSA prepares you for future careers that are in demand. See possible careers below. This data is pulled by a third-party tool called Emsi, which pulls data from sources like the U.S. Bureau of Labor Statistics, U.S. Census Bureau, online job postings, other government databases and more to give you regional and national career outlook related to this academic program. On top of the resources your college will provide, the University Career Center offers several resources to help students identify and develop the global skills necessary to successfully pursue and achieve lifelong career goals.
Minors & Certificates
After selecting a major area of study and enrolling at UTSA, degree-seeking students can choose from a variety of minors and certificates to supplement their education. Although not required, minors and certificates can help students customize their UTSA experience based on their passions and unique career goals.
Explore All Minors & CertificatesThe Honors Experience
Realize your full potential at The University of Texas at San Antonio’s Honors College. Rooted in experiential learning, our classes and programs are hands-on, project-based, and customizable to fit your individual goals. Students in any majors can get invited to our Honors College. Turn your passions into marketable skills for the future!
Why Join Honors?
“Many of the faculty in the College of Business are world-renowned researchers and have decades of work experience to share with their students."
Why UTSA?
Nationally ranked and recognized, the Alvarez College of Business is the 13th largest business school in the United States. With 15 undergraduate business degrees, we focus on teaching applied business and technical skills that are in high demand.
Learn by doing as you explore your passions outside of the classroom by participating in global immersion programs, student organizations, academic competitions and undergraduate research projects as part of our collaborative community.
The Alvarez College offers personalized career preparation programs and support for business students to find competitive internships and full-time positions. Our Roadrunners are working on Wall Street, with major technology companies and at Big Four accounting firms.
Student Success
UTSA is all about your success. Our experiential learning initiative takes what you learn in the classroom and helps you apply it to real life. As a student in the Carlos Alvarez College of Business, you will explore, engage and reflect on your experiences to launch your career in a global society. The Alvarez Student Success Center is a one-stop resource to help you achieve your academic, personal and professional goals. Receive tutoring, find internships, connect with industry professionals for job opportunities, and enhance your professional development skills through the center’s comprehensive programming.